A good packaging will attract more attention, so when designing, the first thing to do is to meet the customer's needs, ensure the safety principle of the packaging, follow the concept of low cost and small size, and also consider the convenience of the packaging during use. It should be strong and not easily damaged. When designing packaging, the first thing to pay attention to is the use of packaging colors, followed by the design of patterns. This pattern needs to match the characteristics of the product and express the connotation of the packaging. Below is a detailed introduction for everyone.

1. Highlight the brand theme style and meet the overall target consumer requirements

Good product packaging design is designed to attract target customers, make them aware of the product, and encourage them to make purchases, thereby driving sales. Therefore, when designing a plan, market research should be conducted to fully grasp the requirements of the target customers, highlight the brand theme style, mainly express advantages, and reflect diversity. Make sure your target customers can see you at a glance.

2. Intelligent methods demonstrate that target customers highly value information

When consumers look at the outer packaging box, the key information they need to know includes the product's manufacturing date, shelf life, ingredients, and other key information. When designing packaging plans, this key information can be included. With the rise of QR code technology, many consumers like to use their mobile phones to scan QR codes to understand the information. When designing packaging plans, they can also add QR codes on the back of the product packaging. Users can verify the authenticity of the product by scanning the QR code, or access service platforms such as WeChat public platforms to obtain a large amount of relevant product and brand information. This not only facilitates customers to grasp information, but also improves communication with consumers and promotes a large amount of product information through marketing and promotion.

3. Connect new and old products together through product packaging design

53% of Chinese consumers express great loyalty to their favorite brands. After creating classic products and building a certain level of consumer trust, the store can use the consumer satisfaction created by understanding to expand the brand. According to the product packaging design, it can reasonably arouse consumers' understanding of new products and maintain the brand's image in consumers' hearts.

4. Improve customer experience online and provide better choices for customers

Basically, all consumers are well aware of the significant difference between online shopping and offline promotion buying, but very few shop owners have noticed that product packaging should actually be designed based on the characteristics of different sales platforms. In addition to making certain adjustments in visual effects, the packaging of online shopping products also needs to consider the factors of transportation and product delivery.

It is also important to simplify the packaging design to a certain extent, as the impression of the product and brand on consumers is first displayed based on the thumbnail image on the online shopping page; Overly complicated design schemes cannot highlight the brand logo and cannot immediately attract consumers' attention. You can try enlarging the brand logo on the product packaging to enhance brand display and improve consumers' memory of the brand.

5. Value artistic creativity and present different feelings

Interesting product packaging design can enhance interactive experiences for consumers before or throughout the product application process. This move is very effective and can immediately greatly enhance the product experience for consumers. The significant feature of this design scheme is its ability to cause re dissemination. Consumers will post and share it on their social media platforms, which can save a lot of promotion costs. However, there is a problem that the actual effect will not be discussed for a long time, and consumers will quickly reduce the freshness of the product, often changing the packaging to maintain a sense of mystery. For example, for tinplate boxes, we can design different shapes of tin boxes such as heart-shaped tin boxes, elliptical tin boxes, square tin boxes, circular tin boxes, and special-shaped tin boxes.